Pia Aleborg

Agency: Aoki
Client: Varbergs Kusthotell
Styling and Makeup: Pia Aleborg

I juste spent two weeks in the Studio at Trollhättan for the shooting of Marcus Lindeens “The Acali Experiment”. I was in charge of the Costumes and Make Up.

In the summer of 1973, five men and six women embarked on a 101-day sea adventure on a raft drifting across the Atlantic—an experiment on human behaviour initiated by anthropologist Santiago Genovés, exploring the origins of violence, conflict and aggression. Genovés handpicked each member of the crew, mixing religions, cultural backgrounds and nationalities to heighten tension on board and once the journey was under way there was no turning back.

Forty years later we will reunite the participants of the expedition to talk about their life-changing experience in an experiment dubbed by the media as ‘The Sex Raft’ but referred to by Genovés as the ‘greatest group experiment of all time’ and which left the participants wondering ‘what it was all really about’.

Direcor: Marcus Lindeen
Production: Fasad

Agency: Aoki
Client: Varbergs Kusthotell
Styling and Makeup: Pia Aleborg