Pia Aleborg

I made the styling for Myrornas campaign, celebrating 120 Years! My task was to mix several decades and let it be playful, happy and at the same present right now!

Idag startar second hand-aktören Myrorna sitt 120-årsjubileum. Det firas bland annat med ett upprop för att få fler att se fördelarna med second hand och våga sig in i butikerna.

Mycket har hänt sedan några damer på Östermalm startade den första Myrorna-butiken 1896, men grundtanken finns kvar; att genom återanvändning och arbetsträning aktivt verka för ett mer medmänskligt och hållbart samhälle. Idag har hållbart blivit stort och många lånar och byter istället för att köpa nytt. Samtidigt är konsumtionen hög och slit-och-släng-beteendet stort; svensken slänger 8 kilo textil i soporna varje år, och 7 av 10 använder bara hälften av kläderna i sin garderob.

Agency: Aoki
Client: Myrorna
Photo: Suzanne Elvi
Direction: Gorki Glaser-Müller
Styling: Pia Aleborg

Agency: Aoki
Client: Varbergs Kusthotell
Photo: Suzanne Elvi
Styling and Makeup: Pia Aleborg

Styling, Spring/Summer Campaign for Myrorna

Agency: Aoki
Client: Myrorna
Photo: Suzanne Elvi
Styling: Pia Aleborg

Agency: Aoki
Client: Varbergs Kusthotell
Styling and Makeup: Pia Aleborg

I juste spent two weeks in the Studio at Trollhättan for the shooting of Marcus Lindeens “The Acali Experiment”. I was in charge of the Costumes and Make Up.

In the summer of 1973, five men and six women embarked on a 101-day sea adventure on a raft drifting across the Atlantic—an experiment on human behaviour initiated by anthropologist Santiago Genovés, exploring the origins of violence, conflict and aggression. Genovés handpicked each member of the crew, mixing religions, cultural backgrounds and nationalities to heighten tension on board and once the journey was under way there was no turning back.

Forty years later we will reunite the participants of the expedition to talk about their life-changing experience in an experiment dubbed by the media as ‘The Sex Raft’ but referred to by Genovés as the ‘greatest group experiment of all time’ and which left the participants wondering ‘what it was all really about’.

Direcor: Marcus Lindeen
Production: Fasad

Agency: Aoki
Client: Varbergs Kusthotell
Styling and Makeup: Pia Aleborg

I made the Set Design and Styling for IKEAs campaign #IKEASweetEnough.

I also made the props that became the design for the info graphics!

See the film here.

Agency: Kokokaka together with AOKI

Client: IKEA

Styling for Westerbergs

Agency: AOKI

Photo: elStudio

Client: Westerbergs