Category: Costume and Set Design

Styling for Myrorna

Post author By Pia Aleborg
Post date May 12, 2017

I was responsible for the styling of the amazing artist Joyand the room in this project.

“To encourage more young people to donate clothing for second hand use, Aoki has teamed up with Myrorna on the launch of rehaul – a response to the consumer-orientated trend of posting haul videos online. Using the artist Joy as spokesperson, Aoki has created a campaign which inspires people to give away clothing and items they no longer use.”

Agency: Aoki
Client: Myrorna Second Hand
Photo: Malin Ingrid Birgitta Johansson
Styling: Pia Aleborg

Costume and Set Design

Exfrun by Katja Wik

Post author By Pia Aleborg
Post date January 28, 2017

EXFRUN

“The concept set out in The Ex-wife comes from my observations of female behaviour over several generations. With this film, I want to look at the limitations that women both consciously and subconsciously set up for themselves. How is it that so many women find they cannot fulfil themselves when in a relationship? The purpose of the film is to address a topic that can generate discussion, with the aim of breaking old habits and changing direction.”

– Katja Wik

Script and Direction: Katja Wik
Producer: Marie Kjellson (Kjellson&Wik)
Cinemaphotographer: Martin Top Jacobsen, Daniel Takacs, Nokokure Zaire
Production Designer: Pia Aleborg, Pernilla Åsberg
Costume Designer: Pia Aleborg
Costume and Set Designer assistant: Fianna Robijn and Kristina Blom
Make Up: Pia Aleborg, Tove Eneroth, Sofia Gilensparr
Cast: Maria Sundbom, Nina Zanjani, Ellen Olaison, Robin Keller, Karl Linnertorp

Production Company: Kjellson&Wik

Costume and Set Design

Styling for Dixie

Post author By Pia Aleborg
Post date January 15, 2017

I made the styling for Dixie’s new catalogue Spring/Summer 2017.

“A carefully selected range of everyday items for your home, made with Scandinavian heritage at heart. Natural, gentle colours and different natural materials in perfect harmony.

Everyday items inspired by our changing landscape. Subtle Scandinavism.”

-Dixie

Agency: Aoki
Client: Dixie
Photo: Helene Bernstone
Styling: Pia Aleborg

Costume and Set Design News

Styling for Westebergs

Post author By Pia Aleborg
Post date January 12, 2017

Costume and Set Design

Styling for Myrornas

Post author By Pia Aleborg
Post date September 22, 2016

I made the styling for Myrornas campaign, celebrating 120 Years! My task was to mix several decades and let it be playful, happy and at the same present right now!

Idag startar second hand-aktören Myrorna sitt 120-årsjubileum. Det firas bland annat med ett upprop för att få fler att se fördelarna med second hand och våga sig in i butikerna.

22 % av svenskarna handlar aldrig second hand, och 60 % handlar bara någon gång per år eller mer sällan. Det visar en ny undersökning från Myrorna.

– De flesta av oss har inga problem med att sova i begagnade lakan på hotell, men många kan inte tänka sig att använda en tröja som någon annan har burit. Det vill vi ändra på, säger Caroline Andermatt, VD på Myrorna.

Mycket har hänt sedan några damer på Östermalm startade den första Myrorna-butiken 1896, men grundtanken finns kvar; att genom återanvändning och arbetsträning aktivt verka för ett mer medmänskligt och hållbart samhälle. Idag har hållbart blivit stort och många lånar och byter istället för att köpa nytt. Samtidigt är konsumtionen hög och slit-och-släng-beteendet stort; svensken slänger 8 kilo textil i soporna varje år, och 7 av 10 använder bara hälften av kläderna i sin garderob.

Agency: Aoki
Client: Myrorna
Direction: Gorki Glaser-Müller
Styling: Pia Aleborg

Costume and Set Design

Styling for Myrorna

Post author By Pia Aleborg
Post date April 19, 2016

Styling, Spring/Summer Campaign for Myrorna

Agency: Aoki
Client: Myrorna
Styling: Pia Aleborg

Costume and Set Design

Styling for Aspenäs Herrgård

Post author By Pia Aleborg
Post date January 12, 2016

Costume and Set Design

Styling for Varbergs Kusthotell

Post author By Pia Aleborg
Post date November 1, 2015

Agency: Aoki
Client: Varbergs Kusthotell
Styling and Makeup: Pia Aleborg

Costume and Set Design

“Less is more” for IKEA

Post author By Pia Aleborg
Post date September 10, 2015

I made the Set Design and Styling for IKEAs campaign #IKEASweetEnough.

I also made the props that became the design for the info graphics!

See the film here.

Agency: Kokokaka together with AOKI

Client: IKEA

Costume and Set Design

Styling for Westerbergs

Post author By Pia Aleborg
Post date September 9, 2015

Styling for Westerbergs

Agency: AOKI

Photo: elStudio

Client: Westerbergs

Costume and Set Design

Music video for José González

Post author By Pia Aleborg
Post date February 1, 2015

José González – Leaf Off / The Cave

I made the styling and set design for this video.

Director: Mikel Cee Karlsson

Music: José González

See video here.

Costume and Set Design

Bis Zum Tod

Post author By Pia Aleborg
Post date June 10, 2014

Bis zum Tod / Until Death
Theater der Welt – Mannheim

From Markus Öhrn / Institutet / Nya Rampen
An opera by Markus Öhrn, Nya Rampen and Instituter

05 June 8:00 PM
06 June 8:00 PM, artist talk after the show
Probenzentrum Neckarau

With Bis Zum Tod the team of Nya Rampen, Institutet and Markus Öhrn is completing a triptych dealing with the western middle class nuclear family structure: If Conte d’Amour (2010) described a story of vertical stepping down into the psychotic cellar of romantic love, while We love Africa and Africa loves us (2012) dealt with an outsourcing projection of inner chaos on a far away, imaginary continent, this third and final piece is dealing with love as a power of negation. Love becomes not only a paradox of identity formation, but also a death drive mechanism of self-destruction inherent to the psycho-logic of the family.